Archive for August 17th, 2008

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When it comes to recruiting the Millennial Generation, it isn't only about salary ... it's about community service.

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When I started designing mountain scooters, I didn't have dogs in mind. I grew up in Marin County, Calif., watching guys from the area develop the mountain bike. It didn't take long for me to decide that I wanted to do something similar.

I'm retiring and will soon be headed to Oxford University to begin my second act. So this will be my last column for Money. At a time like this, it's only natural to look back at one's career. So I've been reviewing my articles of the past 23 years to see where I've been right and where I've been wrong - and why.

Gasoline prices fell Sunday for the 31st straight day, bringing down the nationwide average in a motorist group survey by more than 36 cents overall.

Prime mortgages are starting to default at disturbingly high rates - a development that threatens to slow any potential housing recovery.

If you've been watching TV lately, you may have come across Wal-Mart's new back-to-school ad. It features a well-scrubbed teenager wearing the California surf brand Op, as her Everymom exults that the giant retailer satisfied her daughter's fashion cravings without breaking the family bank. On the surface the spot doesn't look radically different from the company's advertising in years past. But its creation, part of Wal-Mart's "Save money. Live better" campaign, is a result of dramatic changes taking place behind the scenes.

When it comes to business jets, the holy grail has long been a reasonably priced jet with enough range to zip you across the Atlantic. (After all, what mogul wants to refuel in Greenland en route to London?)